Semiotic Analysis: 3 ads

1 Print

MAC Viva La Glam
Rihanna
      -Signifier
            The singer superstar Rihanna/fashionista/Icon
      -Signified
            The ad shows it's shoppers that they're gonna want the lipstick and make-up that Rihanna
            wears and has.
      -Sign
            The sign is an image of Rihanna naked with only a wig and make-up on giving the viewer a very seductive look and inviting the consumer to want to buy her lipstick


1 Television

Old Spice: Timber
      -Signifier
            The commercial shows a man that smells like nature and outdoor stuff like wood or pine
      -Signified
            The commercial represents the "manly" man or the idea of a man's man, what men want to be or be seen as.
      -Sign
            The ad is of a man in the woods showing how much of a man he is. The attractive woman comes into the commercial showing that she wants him because he is so manly.


1 Outdoor

Coca Cola
      -Signifier
            The ad is of soda and how refreshing it is.
      -Signified
            The most refreshing soda out there which is coca cola
      -Sign
            It's a very simple ad but it has been in San Francisco for a very long time and they probably won't ever take it down unless coca cola decides to not pay for the plot.