Consumer Behavior: Yeezy Boost

The product that caught my eye was everyone's "favorite" American rapper, Kanye West. He's released a few different shoes with Nike, but he didn't make much of a profit on them. His newest shoes are called the Yeezy Boost. They are a beige/grey color with an off white sole.  They aren't that sturdy-looking, but because they are Kanye West's shoes they are still talked and tweeted about. Adidas isn't doing as well as Nike is, especially since adidas is mostly categorized with soccer rather than Nike that has been targeted to many different sports and involves the brand with athletes from all over the world. The Yeezy Boost's sold out almost immediately and will probably re-sell out again when they re-release them.  Kanye did a lot of advertising and social media networking without actually having to do it. He had all of twitter talking about his new shoes and he didn't even have to tweet a lot about them like most artists. His wife and her family spoke and tweeted about them which got everyone on twitter talking about them. I remember when Kanye released his first pair of Yeezy's in 2009 and not too many people that I knew heard of them, but a select few. My good friend waited in line for a week in Long Beach to buy them. He paid almost $300 for a pair of shoes that he rarely wore.

I even seen a few videos online that showed that these fancy Yeezy Boosts ripped, even though they cost well over $250. Social Media had a lot to do with marketing this product and it definitely was the reason it had sold out so quickly. Consumers want something that everyone is talking about, especially when their favorite rapper created a decent looking pair of shoes. I think the reason behind everyone wanting these shoes is that celebrities are going to be wearing them, and only a few have been seen wearing them. Kanye West is very well known  and everyone in the western world seems to be going crazy about his new shoes and even his older shoes. They're going for sell online for $7000 for a pair of shoes that were originally $250.