Masculinities are definitely stereotyped in advertising, just as much as feminine ideals are. Men are supposed to be big and strong and many commercials and brands use advertising showing exactly that. Taco Bell did an ad showing how manly you have to be in order to eat their new steak quesadilla. They kept saying be a man and had a few models in the commercial flocking to one guy which only reiterated the be a man idea to the viewers of the viewers. They stated they didn't need to be told to be a man because they already were eating a lot of steak that shows that they are men. Many fashion companies use masculinity when trying to get new consumers, especially young male consumers. Calvin Klein uses both masculinity and femininity in their advertising. They use a manly model to show how a man would look in their clothing and products and how many women they can get if consumers use their products.
Even women's companies target to men with their use of beautiful women to get men to buy their products. Victoria's Secret uses beautiful models that are half naked to get women to buy their products for men to want them more. The bra's are very pretty with different designs even though I've asked a lot of my guy friends if they even pay attention to the bra and panties, they all told me no which is interesting. They focus on the body of the women and with VS' advertising only shows half naked beautiful women in a bed or dark mysterious room.
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